The Story of How Our Logo Was Created: From a Handprint to a Symbol of Innovation
Back in 2010, our CEO was asked by a graphic designer about the kind of logo he envisioned for the company. It was a pivotal moment, as the logo would represent the heart and soul of our brand. Despite much thought and deliberation, inspiration didn’t strike immediately. Then, in a spontaneous moment of creativity, the CEO pressed his right hand onto a photocopy machine, creating a scanned imprint of his hand. He sent this scan to the designer with the simple instruction: “Use this as a starting point.”
The designer, inspired by the unique and personal gesture, took this scan and worked their magic. The result was a logo that perfectly encapsulated the personal touch and innovative spirit of our brand. It’s not just a design; it’s a symbol of how creativity can emerge from the simplest of ideas.
The Colors of the Logo
The colors of our logo were chosen with great care to reflect our brand values:
- White: Representing clarity and openness, it serves as the perfect backdrop to let the other elements shine.
- Dark Gray (#231F20): A sophisticated and professional tone that adds depth and balance.
- Light Cyan (#01A8CC): Vibrant and energetic, symbolizing innovation and a forward-looking approach.
- Medium Cyan (#00A5CA): Emphasizing trust and reliability, critical to our company ethos.
- Bright Cyan (#00A6CB): A modern and dynamic accent that keeps the design fresh and engaging.
Each element of our logo tells a story, and together they form a visual identity that has stood the test of time. It’s a reminder of our beginnings and a symbol of the creative thinking that drives us forward every day.
